Tuesday, September 28, 2021

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Zepp and New Balance’s NB HitClub: Integrating Gamification Into Sports Practices

Zepp, which has been a Global leader in terms of selling the best digital sports training devices, have now taken their A-game to a new level by collaborating with New Balance and releasing NB HitClub as a result.

This launch, which is the first of its kind integration of gamification into any Zepp product has brought a revolution in technology by bringing gamification to the users through itself.

The NB HitClub will allow Zepp Baseball and Softball users to take challenges and competition in swing assessments along with earning achievements, competing with other users on leaderboards and much more with the compatible versions of app available for both Android and iOS users after the latest update.

“Our focus has always been to bring users the most exciting training experience possible, whether you are in Little League or a professional baseball player. The launch of NB HitClub achieves exactly that,” said Robin Han, Zepp CEO in a statement. “Adding gamification into the fold not only is the future of Zepp training devices, but it also illustrates the vision Zepp, along with New Balance, has to help elevate users’ performance.”

The US users will get an additional incentive of getting a chance to win prizes every month by taking in-app challenges. The NB PowerHitter Challenge can help to measure bat speed at impact, Go Yard Go Hard Challenge and NB Spring Challenge that measures times to impact are few exciting examples that would be available for consumers.

“New Balance strives to help athletes at all levels constantly and consciously improve their performance,” said Greg Altin, General Manager of Digital Sport for New Balance in a press release. “Working with Zepp to add the excitement of competition to the hours spent in the cage highlights our commitment to help players who unrelentingly pursue their goals.”

As of now, it looks like the power-duo is all set to make some huge changes in world of gaming with this modern integration which resulted in gamification of both sensor and app.

Anoosha Iqbal
A medic-in-making by day, an enthusiast for crazy side projects by night.

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