National Basketball Association (NBA) and Yahoo Sports have collaborate to improve the fan experience at home with their multiyear partnership. This partnership will prove to be essential for yahoo sports by making it league’s Official Marketing Partner. It will also make RYOT the official Live Production partner for Virtual Reality as soon as NBA starts again in Orlando. This partnership will enable Yahoo Sports in engaging fans with sports betting and fantasy games.
RYOT will play a vital role in bringing the virtual arena experience to fans at the comfort of their homes. Fans will be able to experience these NBA games through their very own Oculus devices.
“RYOT’s powerful VR capabilities will deliver a truly immersive live experience at home, creating a seamless experience between the physical and digital world,” stated Guru Gowrappan, “NBA League Pass in VR is exactly the kind of innovative solution we love to create with our partners. Working with the NBA to redefine the fan’s experience of the game has amazing implications for the future of sports and entertainment.” Mr. Gowrappan is the chief executive officer of Verzion Media.
“As the NBA Restart tips off this week, our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA,” stated Bill Koenig “With everything from fantasy games, sports betting integrations, gaming-focused content and NBA games in VR, there will be no shortage of opportunities to get closer to the game.” He added. Bill is the President of NBA, Media Distribution and Global Content.
Yahoo Fantasy, Yahoo Sportsbook and Yahoo Sports will be delivering high quality NBA content with the help of their platforms. This content will not only include NBA League Pass but also live and out-of-market games distributions as well. Two shows centred on sports betting fantasy are also a part of this deal as well.