Recently declared WHOOP As Official Fitness Wearable Of Women’s Tennis Association (WTA). WHOOP, the major tech giant and human performance company has joined hands with the Women’s Tennis Association (WTA). In fact, they have announced a multi-year partnership and WHOOP has been officially declared as their fitness wearable. WHOOP gadgets and tech items will be used during the matches.
WHOOP As Official Fitness Wearable, has already worked successfully for organizations like the PGA TOUR, LPGA tour, NASCAR, and CrossFit via WHOOP Live. Now they are working with WTA, hopeful to provide WTA fans the experience of this sport like never before.
On the other hand, Micky Lawyer, WTA President is also really grateful to the WHOOP team and she says that this partnership represents a pivotal moment in women’s professional team. Also, she says she looks forward to seeing sports evolving together with health and fitness.
The WTA Performance Health Team, together with WHOOP officials will conduct thorough research. They plan to closely study the data from both organizations to collectively know about physiological responses, readiness, and sports performance. They will then use their new research findings in gaining valuable information related to women’s health. Also, they will get to know how exactly intense is the impact various factors like travel, stress, etc, has on the health of a female. This may lead to better use of tech devices that may result in a boost in performance on the field.
As a result of this new partnership, athletes who are part of the WTA Tour are allowed access to the new WHOOP 4.0. To let you know, WHOOP 4.0 is a coaching platform designed to optimize behavior. Its community includes athletes across the globe, Fortune 500 CEOs, fitness enthusiasts, and just anyone and everyone looking to improve their performance.