Virtual Reality is the recent big thing in the technology world. Every company and individual enjoys the use of this technology and the innovation it spreads. Fox Sports, famous for being on the edge of the technological world, with the help of its initiative Fox Sports Lab and partnership with NextVR has teamed up with Lexus to dispatch a never-ending, high-tech Virtual Reality experience for the 116th U.S. Open Championship.
The partnership involves live-streaming the presentations from four historic Oakmont Country Club’s most challenging holes June 16-19.
Neil Mulcahy, EVP, Fox Sports Ad Sales, Sports Management describing the partnership and its perks stated;
“At Fox Sports, we focus on helping partners align with the development and utility of technology, which naturally produces unique storytelling and content offerings. We are connected to the company as we capitalize on innovative thinking, and our partners are at the center of that collaboration.”
Fox Sports Go and Fox Sports have been landmarks in record-setting live coverage of the national championships. The broadcast network features more than 36 hours of live golf action along with three different live streams from varying perspectives with the total of 110 hours of coverage.
Coming to the partnership in demand, Lexus is going to be the sponsor of a live, multi-camera VR effort offered by Fox Sports and NextVR. The sponsorship includes cameras positioned at holes 9, 17, and 18, with the ability to move between neighboring holes 10 and 12.
The Virtual Reality lineup and the packaged VOD are scheduled to consist of players on the practice range each morning, narrated content on the history of Oakmont, two-minute “golf tips” and pre-produced features of each hole. Fox Sports USGA play-by-play announcer Joe Buck commented on the working;
“One thing that has always made me proud to be a part of the team here at FOX Sports has been the commitment to being on the front end of technology that changes the way we watch sports on television. It’s really a good marriage and it’s exciting to know that we’re always looking for what is next and what is going to make the experience better for the viewers.”
Fox Sports has signed a five-year deal with NextVR to explore the Virtual Reality experience further in 2016, including the Daytona 500, a Premier Boxing Champions title fight and the Big East basketball tournament.
How To Virtually Experience The Fox Sports U.S. Open?
The VR broadcast is available for free through the NextVR portal. Samsung Gear VR owners can download the NextVR app on any Gear VR headset-compatible phones. More instructions and details can be understood from here.
