Due to the Covid-19 pandemic a greater number of tech consumers are forced stay inside their homes, hence causing them to perform various activities like exercise in their homes. To facilitate this, they bought digital bands to monitor their fitness.
“I wear a little band almost the whole day. It does not only help me track exercise data, but also tracks my health records, including sleep, pulse and blood pressure.”- Li Wenqiang, a 28 year old financial clerk in Beijing.
Smart watches designed for kids are also becoming famous and in-demand, owing to features such as fancy wireless ear buds which are activated by voice. Technological advancements have increased the functions and charm of the wearables and have made them more attractive to the consumers.
About 99.2 million wearable devices were shipped to the local markets all across China last year, which according to International Data Corp, is a 37 percent year-on-year increase.
According to IDC’s mobile device trackers’ research manager, Jitesh Ubrani, the growth of voice-activated smart assistants in home appliances has boosted the demand of wearables that have the ability to connect with such assistants. “The wearables market is well on its way to becoming a mass-market device category rather than one that primarily caters to health and fitness.”- Jitesh Ubrani.
Chinese giants Xiaomi Corp and Huawei Technologies Co have been encouraged to push into the international markets for new growth engines, due to the increasing demand.
Last year, Xiaomi launched its next-gen fitness tracker: the MI Band 4. Having a 40 percent bigger display than its predecessor, the MI Band 4 also supports Xiao AI voice assistant which can be used to control Xiaomi’s Internet of Things (IoT) devices.
A report by Gizmo-China claims that the Mi band 4 is shattering sales record in Japan, becoming the No 1 in the Activity tracker wearable category on Amazon Japan.
“Several years ago, tech giants jumped the gun before the hardware was able to catch up with the initial design of smart wearables, triggering weaker market results than the industry had expected,”- Xiang Ligang, director general Information Consumption alliance. Furthermore, he stated “But as technology advances, some problems are quietly going away, and people are increasingly willing to accessorize their smartphones. This is happening not only in China but globally.”