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Roxford: A smartwatch for the minimalists


Smartwatches maybe all the rage but the hardest thing about them is getting used to it. It is not easy to sport around a chunky wristband that shouts out to the world that you care about your fitness. Cardifd Designs brings a solution for that. A hybrid smartwatch who wants the tech savvy-ness of a smartwatch but the aesthetics of a traditional one. Roxford is a brilliant choice because of its chic and wearable design.

Roxford’s modular design and connected app makes sure that you stay updated and carry yourself from a workout to your office. The smartwatch comes with a minimalist aesthetic that is pleasing to the eye and highly functional. It has an impressive battery life of 12 days. It also comes with a magnetic charger and is water resistant for up to 100 meters.

Roxford makes sure that it provide quality while staying chic. It comes with 4 interchangeable straps; silicon, stainless steel, leather and a wraparound silicon band that removes the watch face for when you want to go the gym.

What makes Roxford so unique is that it engineered in a way that the fitness tracking technology is built in the buckle strap rather than the watch face. It adds to Roxford’s unique design and also is also engineered in such a way that the watch remains lightweight and easy to wear.

The fitness tracker inside Roxford is pretty standard. It calculates sleep, calories, steps and distance. The watch face is water resistant and is made out of stainless steel and a mineral crystal. It comes in two sizes, a 44mm and a 38mm, which makes it suitable for most wrist sizes.

Roxford can connect with Android as well as iOS app via Bluetooth. It can sync data with Google Fit, Apple Health and some other apps like Fitbit.

Roxford is currently available on Indiegogo for crowdfunding. You can get it $174 at an early bird discount or for $185 afterwards. The shipments are expected to be made in November 2017, if the company’s target is matched.

Laraib Zafar
A final year med student, tripping on tea, trying to figure out how to adult.

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