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Pebble Acquired by FitBit


There were a lot of rumors last week surrounding FitBit, the giant in wearable’s market, acquiring Pebble. These rumors turned out to be true as both Pebble’s and FitBit’s officials have confirmed the acquisition of this wearables smartwatch manufacturer. The amount paid to acquire pebble’s is yet to be disclosed but it has been confirmed that the offered sum was less than 740 million USD offered by Citizen last year.

It has not been long since Pebble unveiled Time 2 and Pebble 2. Both of these devices were successors to the original devices. Kickstarter campaign was used once again for the funding and unsurprisingly it did not disappoint as it reached the 1 million USD landmark within just few hours. The campaign ended up making well above 12 million USD.

“With basic wearables getting smarter and smartwatches adding health and fitness capabilities, we see an opportunity to build on our strengths and extend our leadership position in the wearables category,” said James Park “With this acquisition, we’re well positioned to accelerate the expansion of our platform and ecosystem to make Fitbit a vital part of daily life for a wider set of consumers, as well as build the tools healthcare providers, insurers and employers need to more meaningfully integrate wearable technology into preventative and chronic care.” He added.

James is the cofounder, as well as the CEO of FitBit. Park has shown a certain keenness towards taking one step ahead in wearables devices move beyond mere trackers and monitors to more efficient medical devices.

Pebble gave out their statement via a post on their Kickstarter page. An emotion message, without any doubt, to anyone who was involved with Pebble’s Journey in any way.

“Much of our team and resources will join Fitbit to deliver new ‘moments of awesome’ in future Fitbit products, developer tools, and experiences. As our transition progresses, we’ll have exciting new stories to tell and milestones to celebrate,” they posted.