Olympics Games are one of the oldest and most hyped sporting events in history. In 2016, around 3.5 billion people tuned in to watch more than 200 nations compete against each other in a series of games. It has always been a concern for the International Olympic Committee (IOC) to bring the best Olympics experience to their viewers. In an attempt to make this experience more real for the viewers sitting at homes, they have announced a long-term technology partnership with Intel. On 21st June 2017, IOC President Thomas Bach signed the partnership deal with Intel’s CEO, Brian Krzanich. Intel has joined “The Olympic Partner” (TOP) worldwide sponsorship program and will be working as a worldwide TOP partner through 2024.
Olympics Games has always strived to inspire people through sports and the values and tradition that the Olympics stand for. In the light of this new global partnership with Intel, fans all across the world can experience the magic unveil in front of their eyes in a new and innovative way. This collaboration will work as global platform to show the world what Intel technology can do to the future of sports and gaming events.
This partnership will be first seen in to play at the Olympic Winter Games Pyeongchang 2018, in South Korea, in February 2018. Intel promises a real-time virtual reality viewing of the Winter Games via Intel® True VR so that the viewers at home can have an immersive experience. Intel already has many future plans for technology development that will come into play as the partnership evolves over the years.
2018 also seems to be the year of the first ever 5G showcase allowing for the world to see what the future of communication looks like. 2018 Winter Olympics will also be the testing ground Intel drone light show technology that will create sky images, the likes of which have never seen before. Intel will also be offering 360 replay technology that allows the viewers to watch their favorite Olympics moments from every angle. It grants the power to choose from many different viewing points, allowing them to experience Olympics like they sitting in the front-row seat at the venue.
According to Tsunekazu Takeda, the IOC’s marketing commission chair, the aim behind this partnership is “to achieve its vision of building a better world through sport”.
For further updates, you can follow International Olympic Committee on Twitter, Facebook and YouTube.
