Hearable devices became the experienced the fastest rate of growth during Q2 of 2019 as reported by new data published by IDC (International Data Corporation).
Shipments of Wearable device units around the world went up to 68 million during the second quarter of 2019. This shows an impressive 85.6% increase in growth as compared to the same time period in 2018.
Ear-worn devices, also called Hearables, were the superstars of this market as they underwent the highest rate of growth.
“The growing popularity of the hearables segment is forcing existing brands to reconsider past designs when launching new products, as evident in Samsung’s popular Galaxy Buds, while also attracting new brands to market,” said Jitesh Ubrani research manager for IDC Mobile Device Trackers.
“And though it’s still early days, the market is showing signs of emerging subsegments such as hearables dedicated to sports from the likes of Jabra, premium hearables from companies such as Bose, and ones dedicated to hearing loss such as those from Nuheara.”
Hearables from Apple, Samsung and Xiaomi lead the market with their second to none, state of the art products. AIrDots created a huge market back in China and it will not take them long to step into the international market which will not be hard for them considering their success in fitness trackers and smartphone markets. Apple, on the other hand, stayed on top with its AirPods to nobody’s surprise. Samsung wasn’t too far behind either with its Galaxy Buds and JBL making a name for themselves as well.
ReSound and Bose were the other two in top 5 manufacturers of hearables in this year’s second quarter. SoundSport Free and GC35ii had a huge role to play in Bose’s success in this market while ReSound managed to keep itself in this race thanks to Elite Active 65t, a product from Jabra to which ReSound acts as a parent organization to.
