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Google to be a part of fitness tracking world from 2016


One way Sports Wearable will change in the future is the launch of wearable by big brands like Google and Apple. We predicted that this will happen in 2016 and we are not too far from it.

First Google Unveiled A Partnership With Levi’s To Create Smart clothing and soon decides to debut the fitness tracker with high-end, budget friendly fitness band in 2016. As per the speculations the bad is named as the Nexus Band.

The report stated that Google will manufacture a small and light rendition of Android wear to offer low-cost bands in 2016. The report highlighted the much ignored fact of the Google user data value. It noted;

Google cannot afford to miss out on the data generated by millions of fitness bands to support its knowledge of Google users, to increase their value to advertising sales, and to establish a firmer footing for the Google Fit initiative.”

Fitbit and Xiaomi are currently the most well-known wearable in the fitness sector. If statistics are accountable true, Fitbit is selling nearly four to five million trackers per quarter (a span of three to four months). Xiaomi has freed itself from at least six million Mi Bands.

Google jumping in the fitness industry fits quite right with the company’s motive to step in every area where money and fame is concerned. As mentioned above, the figures of the sales of both companies are way ahead of the total number of Android smart watches sold. And, if Google wants to fulfill its ambition to be on everyone’s wrist, it needs to build an affordable fitness band for everyone.

Google is also manufacturing a X’s activity tracker but that device is supposed to be competent on a medical level. So the device cannot be considered as something cheap or affordable.

CSS Insight also made number of future predictions for several other companies.

The popular analyst group stated that Fitbit will be the first company to have sold 100 million units, by the end of 2017. The reason behind the sales, according to CSS, is that it is the only fitness band which is so closely connected to the U.S. audiences.

By 2017, the wearable payments will be the primary use of smart watches. CSS also predicted that Under Armour – which owns Endomondo and MyFitnessPal – will be the topmost smart sports clothing ventures in 2018. Also, the pharmaceutical companies will become the highest market for wearables by 2020.

The forecast reported that the devices which are yet not be seen (pharmaceutical) would be of the following nature;

“Examples include bands worn on the wrist or elsewhere that remind the wearer to take medication, or suggest different dosages depending on data gathered by the band. These disposable devices have limited functionality and a longer battery life compared with current wearables.”

Kainaat Maqbool
The writer is a student of journalism, pursuing her passion for writing. She is an avid reader and wants to be a novel writer or a fashion editor someday!

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