Melbourne based Catapult is a big name, a really big name, when it comes to technology and their unlimited advantages in everyday life. The company has been constantly bagging different technologies to make its devices better than ever. This time, the company has added two famous companies under its banner.
The acquisition of the companies is due to ASX-listed sports technology firm Catapult’s goal in being the world’s best and top in sports analytics and technologies. The firm just announced that it has signed two agreements with Ireland-based GPS tracking firm PlayerTek for €2.4 million ($3.49 million) and Boston-based video firm XOS Digital for $US60 million ($78.9 million).
Catapult has declared that acquisition of XOS will help the company in moving a one step above the ladder of developing high-tech elite sports integrating performance data with video analytics. To those who don’t know, Catapult has been famous in producing wearable technologies for sports, especially elite athletes.
Catapult CEO Shaun Holthouse said:
This acquisition is highly complementary with Catapult’s strategic focus to cement its position as the global market leader for analytics solutions for elite sports. The addition of XOS will substantially enhance Catapult’s sales network and capabilities in the US, thereby significantly accelerating our strategy to increase penetration of our analytic solutions in the largest addressable market in the world for elite sports.
On the other hand, talking about the second big company PlayerTek the Catapult CEO said that it will help low-level athletes to simply enjoy their performance data with cheap technology. He further stated:
“Catapult’s acquisition of PlayerTek fits into our strategy to leverage the halo effect from our established leadership position in the elite sports market and expand into the prosumer markets, which will substantially enlarge our global addressable market opportunity.”
Holthouse proudly declared that the equipment manufactured by his company is already used by most NFL, NBA, NHL and College sporting teams in the United States, all AFL, NRL and Super Rugby teams in Australia, and elite soccer and rugby teams in Europe.
