Australia based company 776BC makes athletic apparel mostly for rowers and runners. But now the company has pushed into the sports technology sector with its new Motion line. The Motion System of 776BC hopes to help enhance athletic performance through the use of bio-mechanics. But Motion’s athletic tops and bottoms are not tech filled or chip based. Instead, the company use fundamental human body movement and motion concepts to trace key body inflection points onto easy-to-see lines throughout the new compression made with the help of carbon fiber weave and liquid titanium.
776BC is the official apparel of rowing Australia and the Australian rowing team but Motion apparel can also be utilized for an array of sports. The company basically wants athletes and coaches to focus on proper body alignment in order to help improvise both, performance with clothing and technique. 776BC along with a team of doctors used motion capture technology to study how human body actually moves. After that they focused on key segments such as centers of joint, pivot points and bony landmarks. From there the company was able to pinpoint exact lines across the body such as back, chest, spine, legs, knees and much more to design this heavily marked apparel in order to keep up with these areas of the body. Also, the company hopes to make it easier to focus on complex and intricate movements by brightly highlighting the points on body, which matters the most.
Motion offers a clean and simple solution to understand movement analysis, which can be easily understood by individuals and teams at all levels of sport. The new gear of 776BC is based greatly on metrics and bio-mechanics but the company wanted it to be simple. Visual based motion apparel also comes with a free-to-download app for Apple iOS devices and this application was made to analyze position of the body in more technical manner.
