SAP and Women’s Tennis Association on October 23rd, 2017 announced the launch of an online portal which stipulates the release of data and insights to the media houses in real time during the Women’s Tennis Association games. SAP, the German company has introduced its latest technology, the SAP Tennis Analytics. This technology has arisen from a deal under way between WTA and SAP. Tennis Analytics has used innovatory technologies to boost the game of tennis for coaches, players, tournament organizers, fans and media. It will be made exclusively available for the media credentialed by WTA by the beginning of 2018 Women’s Tennis Association tour. This was announced at the BNP Paribas WTA Singapore Finals brought by SC Global Developments private limited.

For the media teams, SAP Leonardo Machine Learning and SAP Predictive Analytics software has been introduced by the SAP Tennis Analytics. It provides them an in-depth insights and analysis on game which is based on past and present data. An instantaneous side-by-side comparison on tournament, career and the player is also included in it. There is a feature of ‘alerts’ that notifies the users of any important player data and an access to statistics with context and insights.

Mickey Lawler, president of WTA said, “The role of data in tennis continues to grow in importance across the entire tennis community, and particularly among tennis journalists who play an integral role in storytelling throughout the season.” He also stated,”The opportunity now to have access to SAP’s blueprint of real-time insights can take the art of tennis journalism to new heights. Our fabulous partnership with SAP continues to deliver innovations that improve the sport for our fans and all of our stakeholders around the world.”

To make sure that SAP Tennis Analytic is a valuable and trusted source for the media outlets, SAP has been in contact with various principal tennis media and communities related to tennis.

Chris Evert, the Grand-slam champion for 18 times and now tennis broadcaster has been in collaboration with SAP Tennis Analytics team for its development. He said, “As a broadcaster, having access to SAP Tennis Analytics for media is really valuable. I am more informed, concise and my commentary is more insightful. The data is great because it reinforces what I see during the course of a match and that allows me to deliver a better experience for the viewer.”

The software can provide tailored information based on a person’s need. This customizable SAP software is available on all the devices, be it cell phones or tablets so that the media representatives have no problem in accessing it.

“We’re excited to bring the same deep level of data and analytics seen in SAP Tennis Analytics for coaches and the Tournament Performance Center to our media partners,” stated Jenni Lewis, forewoman of tennis technology, SAP. “The real-time nature of insights provided by SAP Tennis Analytics for media has the ability to help media create richer content and change the way our audiences utilize data before, during and after tournament play.”