UK based barefoot shoe company, Vivobarefoot has announced to collaborate with San Diego-based Bloom. The partnership will produce the first of its kind – an environmental friendly shoes using EVA foams out of algae biomass harvested from freshwater sources around the world. It cleans the water and reduces the carbon footprint at the same time. EVA will give the shoes their extra-cushy feel.
The amphibious Vivobarefoot x Bloom Ultra Shoe will be manufactured from Bloom algae-EVA foams from Bloom. According to the company stats, one pair of men’s 11.5-sized shoes will return 57 gallons of clean water to habitat and reduce 40 balloons worth of carbon dioxide from the Earth’s atmosphere. Isn’t it phenomenal?
“This is a true revolution for the footwear industry with the first plant-based alternative to the petro-foams in ubiquitous use,” Galahad Clark, Vivobarefoot’s founder, said in a statement. “We are thrilled to be the first company to use Bloom in our shoes and further our mission to make the perfect shoe … perfect for feet and minimal impact on the planet.”
These innovative shoes will not only make an impact on the footwear industry but on the environment as well. We may not realize but directly or indirectly all what we do; what we eat, wear, drive; emits carbon. Even our shoes! Modern companies are more concerned about the atmosphere and thus are coming up with such brilliant ideas.
The environmental friendly, first of its kind pair of Vivobarefoot x Bloom Ultra Shoe will be available in stores and online in July.