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Premier League Referees are busy familiarizing themselves with new TAG Heuer watches during pre-season warm up games. Yes, after becoming Global Partner with Manchester United this summer, TAG Heuer has made a deal with Premier League.

This is a High-Performance watch and first of its kind. It is developed in close relationship with officials of Premier League.

Mike Riley, former referee of Premier League told 

‘Refereeing a Premier League game has never been more demanding than it is now, with every refereeing decision heavily scrutinized. The introduction of the TAG Heuer Connected and the TAG Heuer referee app makes the job that much simpler. Knowing they have an accurate, reliable, high-functioning device on their wrist to keep track of game time will give referees extra confidence and leave them to focus on the running of the match.’

The watch is safe, user-friendly and simple to use. It can be controlled with gestures meaning that the referee can focus on game with fear of stopping it. It has been customized in a way to track the natural pace of a game of football. It covers both 45-minute halves, includes ending time, as well as the 15-minute half-time rest duration and extra time where it’s vital.

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Jean-Claude Biver, TAG Heuer’s chief executive explained that, ‘This is not a gimmick – this is a real tool that referees can and will actually use during games. It takes advantage of the connected watch’s sophisticated technology, which we developed at TAG Heuer with our partners Intel and Google. Because every detail of the referee app has been thought through with Premier League referees, I have no doubt that this will be a useful tool. TAG Heuer is extremely proud to be working with the Premier League and its officials and to provide referees with connected watches, which combine the best of Swiss watchmaking with the best of Silicon Valley.’

A watch version of the Premier League smartphone app will keep fans aware with news and results from their favorite teams and across the league. TAG Heuer is the Official Timekeeper of the English Premier League, the Spanish LaLiga, the German Bundesliga, the major League Soccer in the USA, Copa America, the Chinese Football Association Super League and the Australian National Football team. This new innovation has again brought TAG Heuer and football closer.