Polar, a popular fitness wearable manufacturer, has announced the A360. It is the company’s first wrist-worn device that also components optical heart-rate monitoring.

The band has a simple design, but it is certainly eye-catchy. The A360’s display is a vertical rectangle, like the Microsoft Band, but with a colored touchscreen. This is used as a part of showing both the time and various fitness details.

The A360 apart from operating the heart rate will also track steps, calories, daily activates, workouts, and sleeping patterns.

After a single charge you can run the battery up to two weeks. The battery is compatible with the daily hour-long fitness sessions and activity tracking. Now, surely battery is pretty impressive. This is accomplished by having hear-rate monitoring active only during workouts, and not continuously.

Marco Suvilaakso, global product director at Polar said in statement that;

“The key to achieving Polar’s well-known accuracy relies on how data is recorded by the sensor, and then how it is interpreted. We developed our own algorithm for optical heart rate monitoring and optimised the hardware design to ensure the A360 meets the same accuracy and quality standards that Polar customers have come to expect.”

The A360 can be matched up with any iOS or Android smartwatch, if you wish to pair. It also informs users of incoming calls, emails, messages, and marked calendar events. There is an additional Polar which is used to store and sync fitness data.

The Polar A360 comes in three sizes and five colors; Powder White, Charcoal Black, Neon Green, Sorbet Pink, and Navy Blue. It will be available in November in black (medium and large sizes) and white (small) for $199.95 ]. The pink and blue colors will be available soon after the initial launch and the bands can be replaced if you want to switch out colors.The device is little pricy when compared to other wearables with same specifications.