Fitbit launched its signature styled fashion fitness tracker Blaze at CES 2016. The wearable received mixed reviews from the audience. However, it opened new doors for wearables which aim to bring style and fashion to the fitness world.

Meanwhile, following the path of Blaze Fitbit announced its Fitbit Alta Bracelet on 3rd February 2016. The bracelet is a cost-friendly activity tracker. The band has a discrete OLED display and has various clock faces to choose from.

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New Fitbit Alta Is Fitbit's Another Strike At Fashionable Fitness Tracking

Fitbit Alta is a Smart Tracker, which means that it allows you to record your exercise and automatically detects the exercise being performed. Apart from this function, the tracker has other mainstream features like activity tracking; sleep tracking, reminders for inactive users, weekly exercise goals, and Smartphone notifications regarding the important data.

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James Park, CEO and Co-Founder of Fitbit regarding the tracker said that;

“Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life – from the gym to the office to a night out. “Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style.”

New Fitbit Alta Is Fitbit's Another Strike At Fashionable Fitness Tracking

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Fitbit Alta is expected to come with a battery life of 5 days. It has a lineup of different bands for $30 in, teal, plum, black, and blue colors. Moreover, you can also order these bands in leather and stainless steel options priced at $60 and $100, respectively. In the end, The Alta will be available for $130.

Fitbit Alta is available for pre-order from the original website. You can also order it from Dick’s Sporting Goods, Best Buy, Amazon, Brookstone, The Sports Authority, Nordstrom, Verizon REI, Walmart and Target.