Mindfulness has been the new buzz word for quite sometimes and that too for good reason. The National Basketball Association (NBA) and Headspace, the world’s leading meditation and mindfulness app, announced a partnership.
As part of the deal, all players and employees of NBA, WNBA and G-League will get a free lifetime subscription which usually goes for $400 for the general public. To hold up their end of the deal, the League will co-create guided meditation content with Headspace and feature the content on its app. According to be Wall Street Journal, the app has been downloaded 42 million times.
According to NBA Commissioner Adam Silver, “The focus in sports training has often been exclusively on physical conditioning, but as top athletes at all levels have increasingly learned, mental fitness is also a critical determinate of success, The NBA is committed to promoting healthy living and we are pleased that through our partnership with Headspace, we are able to provide the NBA family with a resource to support mental wellness.”
Headspace co-founder and CEO Rich Pierson said, ““We hear it time and time again from athletes that the differentiator is not their physicality, but their mental toughness and focus. Mindfulness training allows us to be more aware of ourselves and to be more in the moment. We are thrilled that the NBA recognizes this and has chosen us as their partner in this space… Making meditation part of your training strategy can help anyone quickly recognize when they’ve been distracted, regain focus and get their head back in the game.”
To make sure you are at the top of your game, you need to know how to control and training your mind for excellence. This was the vision behind this partnership, to provide guided permission for all league and team staff members so that they can keep their mental game strong on and off the court.