Where many other renowned tech brands are launching newer and more sophisticated smart watches, the Lenovo owned company, Motorola, has recently removed its smart watches from its online stores.

Motorola was one of the most enthusiastic supporters of Google’s Android Wear. The official online store of Motorola doesn’t have the pricing information or purchase option of Moto 360 range anymore.

Though the shock and grief is real, the news didn’t come out as a surprise. Back in late 2016, Shakil Barkat, head of Motorola’s global product development, had stated the company’s plan to step out of the smart watches market in a press conference. According to Mr. Barkat,

Wearables do not have a broad enough appeal for us to continue to build on it year after year.

Moto 360 was originally released almost three years back. It sparked great interest back in that time. Its second generation was launched in late 2015.

However, the Motorola fans shouldn’t be disheartened. The company plans to comeback in the market in the near future. “We believe the wrist still has value and there will be a point where they provide value to consumers more than they do today,” Barkat said. Perhaps, they will reenter the industry with a more revolutionising idea and gain even more faithful fans.