Catapult doesn’t need an introduction. It is an Australian multinational corporation that is revolutionizing the way professional and elite athletes are being monitored and analyzed in training and competition, worldwide. More than 900 elite and professional teams are using Catapult’s solution technologies to up their game.
Catapult Group have signed a binding memorandum of understanding (MOU) for a league-wide deal with Australia’s National Basketball League. The deal intends to track the analytics of the NBL players, all clubs, during their practice and actual games. Catapult will produce a range of next generation application and technologies to honour the partnership for NBL fans across all NBL media platforms.
The three-year exclusive agreement is Catapult’s 5th league-wide deal, and it means that Catapult becomes the league’s official wearable analytics partner.
Under the deal, the NBL will subscribe to a hardware and software analytics solution comprising of 80 new tracking units across all 8 teams. The teams will use Catapult’s market leading technology for all training and game-day sessions, to drive enhanced player performance and reduce the injury risks associated with the demands of elite basketball.
The deal also provides for the development of next generation analytics to be made available to NBL fans across all NBL platforms, including the provision of live game-day data for media and broadcast purposes. Catapult will also support the league to secure new brand partners across new sponsorship categories.
Karl Hogan, Catapult Head of League & Data Partnerships, on the new NBL deal stated;
‘We’re delighted to have been appointed as the NBL’s official wearable data partner. The NBL enjoys strong grassroots support in Australia and we see considerable potential for the NBL to leverage this latent support to drive growth in the sport. Creating compelling content for fans is key part of that. We look forward to working with the NBL to make next-generation analytics available to fans, and to securing new brand partners for the league.”
On the other hand, Jeremy Loeliger, General Manager of the NBL, also expressed his intentions over the partnership and remarked;
“Catapult technology is an investment in innovation for the NBL. This technology drives our core property – the players’ performance – whilst enhancing what we can offer fans and brands wanting to associate themselves with elite basketball globally.”