Fitness Bands and sensors have become an essential part of the wearable tech industry. But, People who wish to buy some sort of technology that can be worn in the form of bands or straps prefer smartwatches instead.

Moreover, it is obvious that one would prefer a smartwatch which has all the features that a health fanatic requires instead of opting for a weird looking fitness band. However, not all the fitness bands are ugly in appearance but the point is that fitness bands and health tracking sensors need to have some more charisma in order to attract more and more clients.

It is not just me speaking but a heavy growth of statistics and research points toward this theory. Argus Insights carried a research, according to which, the demand rate and the sales growth of the US wearables market has halted down after the holiday season of January 2015.

But, apart from the traditional sales drop down, the consumer feedback volume grew between the years of 2014 and the first half of 2015.

The report initially surveyed 328,000 consumer reviews since January 2014. The report marks that the desire to buy and the interest in wearable technology declined for a short time after 2013’s Christmas holidays. The sales again started sloping up fast in January 2015.

The rise just not points towards the sales figure but is showed that the interest in wearable market rose above fourfold but the actual demand and the need to buy has declined significantly. According to the report, the market has started maturing and grown significantly in the last 18 months.

The report also demonstrated that Apple Watch is in the apex of the consumer interest. It should be kept in mind that this data is relevant to the Apple smartwatch which was launched in March 2015.

Apple also outnumbered Fitibit, which is popular for its fitness products. Fitbit demoted in terms of sales as compared to the mentioned Apple watch. The 2014 holiday period, was however, useful in providing growth and sales for Fitbit since its IPO was launched.

The report used the information from the customer reviews and noted that Fitibit got the top scores. But that was the story long gone, now Apple Watch is establishing itself and Fitibit is declining with regards to customers’ satisfaction.

Motorola and LG smartwatches also received a positive feedback which clearly proves our above theory that no fitness band can replace the smartwatches even if they have a load of features and specifications. Because why show a world that you are a freak for fitness by wearing the band when you can have same features in a dazzling, cool smartwatch?

Argus Insights’ CEO John Feland said regarding this analysis that;

“Our analysis of review volume for the wearables market correlates directly with unit sales volume, and we have seen a significant slowing in consumer demand for both wearables in general and fitness bands in particular.”

He also said that consumers expect their wearables to do more than simply count steps, just as they expect to do more than just make phone calls with their handsets. Now it is clear that as the Apple Watch, the Moto 360, and the LG Watch Urbane outperform fitness bands in the hearts of consumers. Fitbit and others in this category will need to add more to their offerings to keep consumers engaged and coming back for more.