We have waited for almost an entire year after its first announcement. ALL DAY is finally launched. For the time being, it is available only in a beta to try it. By summer, the app will be available on iOS and android.
The app has been built after Adidas’s collaboration with American College of Sports Medicine. It focuses on four essential components of fitness and athletic performance –movement, nutrition, mindset and rest.
After collecting your personal data and insights from its partners, the app offers daily health tips, ideas to eat clean from Chef Candice Kumai, workout techniques from yoga teacher Adriene Mishler, fitness motivation from celebrity trainer Stephen Cheuk and even soothing music to make your sleep more peaceful courtesy of DJ Nina Las Vegas. There will be 12 of such “Discoveries” initially. Then the app will offer new discoveries every month.
The highlight of the app is its “All women” feature. Yes! The app will be customized for lady athletes.
According to Stacey Burr, VP and general manager at Adidas Digital Sports, “Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable while still keeping it fun.”
This summer we are expecting ALL DAY and the wearable CHAMELEON from Adidas.